Imagine that your ink-jet printer has gone wonky. It’s sitting on your desk, running its print head back and forth for hours, continually printing one word. Once the unruly piece of technology is under control, you manage to pull out the paper. You can see, and feel, that the word “ROTOR” has been built up from the paper’s surface. If you scrape it off, the word will sit on your desk, like a paperweight. That’s the essence of 3D printing.
In simultaneous events in Toronto, Montreal, and Vancouver, earlier today Air Canada revealed its new livery and branding, in an event described as “the future of Canada’s flag carrier.” Air Canada also introduced new uniforms, menu items, and wine choices at the events. The new livery was designed in conjunction with branding agency Winkreative and features a white upper fuselage, black tail and underbody, black engine nacelles, and a striking black “mask” surrounding the cockpit windows. Air Canada’s iconic red maple leaf rondelle returns to the livery after a 24-year absence: on the tail, on the inner part of the nacelles, and on the belly (visible when a plane flies overhead).