Competition in the long-established air-to-ground (ATG) connectivity landscape in the United States has heated up over the past two days with announcements from startup SmartSky Networks and Gogo. On Wednesday, SmartSky’s patented 4G spectrum reuse radio system received approval from the US Federal Communications Commission (FCC), enabling the company to use an unlicensed portion of the 2.4 GHz spectrum band for in-flight connectivity.
The recent release of Sully sheds light on the major accomplishment of the crew of US Airways Flight 1549 on January 15, 2009. But Clint Eastwood wasn’t the first to honor the “Miracle on the Hudson.” Navigation solutions company Jeppesen captured the event on a commemorative chart – its most popular to date.
It doesn’t take a crystal ball to look into the future. It takes foam. Huge blocks of solid foam that are sculpted to millimeter precision by a massive five-axis milling machine that gets its instructions from sophisticated modeling software – software that gives the multidisciplinary, cross-cultural and creative team at Designworks, a subsidiary of the BMW Group, the ability to be makers, not only designers.
Up in the air, sponsored promotions have been finding their way into the aircraft cabin. And although it’s still early days, increased onboard connectivity bandwidth is becoming a reality, opening up opportunities to develop creative partnerships that enhance the passenger experience. “The foundation of all this is the deployment of more bandwidth,” says Ash ElDifrawi, chief commercial officer for in-flight connectivity provider Gogo. “What you’re going to continue to see is more and more sponsorships as we move from a constrained to a more abundant environment of megabytes.”