In-Flight Wi-Fi Brought To You By…

Up in the air, sponsored promotions have been finding their way into the aircraft cabin. And although it’s still early days, increased onboard connectivity bandwidth is becoming a reality, opening up opportunities to develop creative partnerships that enhance the passenger experience. “The foundation of all this is the deployment of more bandwidth,” says Ash ElDifrawi, chief commercial officer for in-flight connectivity provider Gogo. “What you’re going to continue to see is more and more sponsorships as we move from a constrained to a more abundant environment of megabytes.”

2023-02-20T20:01:54-08:00September 5th, 2016|

Connecting in China

The Chinese airline market continues to see double-digit growth in domestic and international passenger traffic, with thousands of aircraft needed to meet the demand over the next twenty years. According to Boeing, the Chinese domestic airline market is expected to become the world’s largest. With this onslaught of new travelers comes the need for Chinese airlines to provide inflight connectivity on par with the rest of the world. Although the regulatory process has so far moved at a deliberate rate, recent announcements suggest that more passengers on Chinese airlines will soon be online.

2023-02-20T20:02:16-08:00June 27th, 2016|

Buffering Up

The appetite for binge-friendly streaming services like Netflix, Amazon or Hulu, over expensive cable or satellite TV packages, appears to be insatiable. “Streaming video has grown at such a rapid pace in North America that the leading service in 2015, Netflix, now has a greater share of traffic than all of streaming audio and video did five years ago,” says Dave Caputo, CEO of Sandvine, a broadband network solutions provider. Based on a recent Sandvine study, real-time entertainment streaming now accounts for more than 70 percent of evening Internet traffic in North America.

2023-02-20T20:02:18-08:00February 9th, 2016|

Advanced Antennae

Gogo 2Ku Antenna. Photo: Gogo Gogo 2Ku Antenna. Photo: Gogo

Written for the Airline Passenger Experience Association
APEX Experience Magazine – December 2014/January 2015

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2023-02-20T20:02:49-08:00December 1st, 2014|
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